Responsibilities:

• Market Research: Conduct thorough market research to identify trends, competitor activities, and potential areas for growth. Analyze customer behavior and preferences to inform marketing strategies.
• Campaign Management: Develop and execute creative marketing campaigns across various channels, including digital platforms, social media, and traditional channels. Ensure campaigns align with overall business objectives.
• Content Creation: Generate engaging and relevant content for various marketing channels, including blog posts, social media updates, email campaigns, and more. Collaborate with the content team to maintain a consistent brand voice.
• Lead Generation: Implement effective strategies for lead generation and conversion. Work closely with the sales team to ensure a smooth transition of leads and achieve sales targets.
• Digital Marketing: Manage digital marketing channels, including SEO, SEM, email marketing, and social media. Monitor and analyze performance metrics, adjusting strategies to optimize results.
• Brand Management: Uphold and strengthen the company’s brand identity across all marketing efforts. Ensure brand consistency in messaging, visuals, and customer interactions.
• Collaboration: Collaborate with cross-functional teams, including sales, product development, and design, to align marketing strategies with overall business goals.
• Reporting: Prepare regular reports on the effectiveness of marketing activities, providing insights and recommendations for improvement.

Qualifications:

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience as a marketing executive or similar role.
• Solid knowledge of marketing techniques, tools, and channels.
• Strong analytical and project management skills.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools and platforms.
• Creative thinker with the ability to generate innovative ideas.