Marketing Executive

Posted 6 months ago

Responsibilities:

  • Market Research: Conduct thorough market research to identify trends, competitor activities, and potential areas for growth. Analyze customer behavior and preferences to inform marketing strategies.
  • Campaign Management: Develop and execute creative marketing campaigns across various channels, including digital platforms, social media, and traditional channels. Ensure campaigns align with overall business objectives.
  • Content Creation: Generate engaging and relevant content for various marketing channels, including blog posts, social media updates, email campaigns, and more. Collaborate with the content team to maintain a consistent brand voice.
  • Lead Generation: Implement effective strategies for lead generation and conversion. Work closely with the sales team to ensure a smooth transition of leads and achieve sales targets.
  • Digital Marketing: Manage digital marketing channels, including SEO, SEM, email marketing, and social media. Monitor and analyze performance metrics, adjusting strategies to optimize results.
  • Brand Management: Uphold and strengthen the company’s brand identity across all marketing efforts. Ensure brand consistency in messaging, visuals, and customer interactions.
  • Collaboration: Collaborate with cross-functional teams, including sales, product development, and design, to align marketing strategies with overall business goals.
  • Reporting: Prepare regular reports on the effectiveness of marketing activities, providing insights and recommendations for improvement.

Qualifications:

  • Bachelor’s degree in marketing, business, or a related field.
  • Proven experience as a marketing executive or similar role.
  • Solid knowledge of marketing techniques, tools, and channels.
  • Strong analytical and project management skills.
  • Excellent written and verbal communication skills.
  • Familiarity with digital marketing tools and platforms.
  • Creative thinker with the ability to generate innovative ideas.

Job Features

Dynamic Responsibilities: Engage in diverse tasks and projects, from market research and campaign management to digital marketing and lead generation.Innovation: Embrace a culture of innovation where new ideas and approaches are encouraged and recognized.

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